“A generation is now coming of age that is used to being — and demands to be — in control of their content. They want it on-demand — not necessarily in the hands of the “broadcaster” or content provider. When they want to read something, they expect to click and see text. When they want to hear something, they expect to touch and get audio. When they want to see something, we have trained them to click and get video. If “radio” (whatever that becomes in the future) can’t do all three of these things, it has no future in the digital world.”
Radio Needs Video (via feedly) (via chartreuse)
This is so true. So how do you innovate in this new media marketplace with this new media consumer? BlackTree TV is quietly grabbing market share and attention by doing just that - being everywhere the consumer is.
I am CREDULOUS right now! Malls open at 10:00am (any standard time). This one did but guess what?! The joke is on the consumer because the STORES didn’t open until 11:00am. No, scratch that, just some time AFTER 11. Even the department stores were barred until late. Wow. The consumer wants to spend money. It seems as though traditional businesses don’t want it. Traditional business models are FAILING on a global scale. Cutting costs in a recession should be the absolute last priority. Instead, cutting hours and apathetic employees led to these businesses missing out on the most resiliant market segment in any economy: the consumer that WANTS to spend her money.
I am a woman born to Nigerian parents, walking with God, interested in art and technology yet passionate about economics, investments, and capital markets.
At 30, I started this site to be a collection of all that and more forming an eclectic collection of real information. Read more.
"Faith might do, accomplish, and create a lot. In fact, it does."
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