“A generation is now coming of age that is used to being — and demands to be — in control of their content. They want it on-demand — not necessarily in the hands of the “broadcaster” or content provider. When they want to read something, they expect to click and see text. When they want to hear something, they expect to touch and get audio. When they want to see something, we have trained them to click and get video. If “radio” (whatever that becomes in the future) can’t do all three of these things, it has no future in the digital world.”
Radio Needs Video (via feedly) (via chartreuse)
This is so true. So how do you innovate in this new media marketplace with this new media consumer? BlackTree TV is quietly grabbing market share and attention by doing just that - being everywhere the consumer is.
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